Quit Blogging for Free!!
I apologize in advance if anybody finds this post offensive. I was once one of those bloggers that would do things for free/product/exposure/etc. While I don’t disagree with doing those things entirely, I have to say, Quit Blogging for Free!!
I get emails all the time asking if I will publish a post to my blog because “my readers will find it fascinating!“. Sometimes the posts are pre-written. Other times, these individuals are asking me to write the content myself. If it is something I am truly interested in, I will reply with my rate and state that I look forward to working with them.
“I’m not working with a budget.” or “We will tweet your content.”
Guess what, guys? A tweet won’t pay my bills! I kindly tell them that while I appreciate their offer, I can’t work for free (a tweet won’t pay my bills) and am sure they understand. They tend to get the point pretty quick after that. I can only imagine they move on to the other bloggers they emailed.
Know Your Worth:
I am writing this post because I want to encourage fellow bloggers to stand up for yourself. Know your worth! And QUIT BLOGGING FOR FREE!! These kinds of emails are still happening because so many bloggers are accepting these pitches and blogging for free.
If you are truly interested in a product and/or it is something you use and think your audience will like, then by all means, go for it, but don’t think that you are only worth a product or tweet. Do you see Wal-Mart or Target employee’s working for social media mentions? I don’t think so!
The average rate for a sponsored blog post is $150. A social media push? $25.
Don’t be afraid to state your rate and say “No” when somebody is not willing to meet it. Don’t lower your rate for somebody’s budget. If they truly understood the value of your work and the influence you have, they would be more than willing to pay your rate. As bloggers continue working for free, these companies will continue asking for free work. So, bloggers I beg you: quit blogging for free!